Rachael Kesler Palm has more than 20 years of experience in journalism, marketing, and fundraising communications. She has previously worked in the for-profit sector and has more than a decade of nonprofit marketing & communications experience. Prior to joining I AM ALS, she worked as a marketing consultant with nonprofit and for-profit clients. In that work, she designed and created compelling communications and strategic marketing plans to increase engagement, drive fundraising results, and boost brand awareness. When she’s not working, she loves to teach yoga and take group fitness classes, bury her nose in a good book, or spend time outdoors. She lives in Charlottesville, Va., with her wife Carolyn and their young daughter Penelope.