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Lou Gehrig Day Team


Mission Statement: To raise awareness of ALS, Lou Gehrig Day, and Lou’s legacy and bring together the ALS community for an incredible day. 


Co-chairs:
Mark SooHoo, Doug Butchart, Madeleine Asplundh


Goals:
 

  • Explain the meaning behind Lou Gehrig Day and its significance 
  • Bring awareness to ALS and the experience of people living with and impacted by ALS 


What we do:

  • Connect and engage with major, minor, little, and recreational league baseball teams to create Lou Gehrig Day activities and content
  • Provide visibility to people living with ALS and their loved ones
  • Partner with ALS organizations across the country on Lou Gehrig Day
  • Bring together the ALS community for a day of fun and advocacy


Accomplishments: 

  • Partnered with major, minor, little, and recreational league baseball teams to co-create game-day awareness activities, such as:
    • Having people living with and impacted by ALS throw out the game’s first pitch
    • Facilitating pre-game ceremonies and activities designed to raise awareness for ALS and build community
    • Hosting outreach tables of awareness and educational resources for game attendees 
    • Playing Lou Gehrig and ALS-related media on the Jumbotron
  • Hosted 38 events across the country with a total of over 2,200 attendees (in 2022)


What we are working on:

  • Expanding our reach by partnering with additional baseball teams  
  • Collaborating with other ALS organizations to help increase visibility of ALS and resources
  • Assembling a team specifically for organizing and implementing Lou Gehrig Day activities
  • Creating promotional materials to increase awareness
  • Educating ballpark staff about Lou Gehrig Day and ALS

 

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